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Why Use a Serum?

Serums, while not new to skin care, have gained more prominence over the past few years. Despite that, a lot of people are still unsure about what a serum is and what it does. 1275356_10152001778373054_1826329635_o Are you confused by what the difference between a serum and a moisturizer is? Are you overwhelmed by the ever-growing number of both kinds of products on the market, particularly the green beauty market? If so, you are definitely not alone. There are so many options available it can definitely get a little overwhelming. February_01_2014--028_1024x1024What is a Serum? Loaded with nutrients, glycerin, natural ingredients and vitamins like C, K, E, skin serums are oil or water based products, that have the ability to penetrate deep within the layers of your skin, so that you get phenomenal results. Unlike other skin products, serums have a higher concentration of active ingredients. What’s the Difference Between a Serum and A Moisturizer? Moisturizers are formulated to keep the skin hydrated by putting a protective barrier between it and the outside. Serums are formulated to penetrate deeply into the skin to deliver key ingredients. How Does A Serum Work? The molecules in a serum are smaller than those in a moisturizer. This means it can deposit ingredients deeper into the skin. Why Should I Use A Serum? While facial serums can give you added moisture, the main reason you'd want to use a facial serum is to get added nutrients into deeper layers of your skin that a regular moisturizer is not able to reach. If you feel your current skin care products aren’t doing what you would like, it may be time to consider adding a serum. The difference can be quite remarkable, provided you use the serum correctly and consistently. How do I use a facial serum? Serums are applied after cleansing and toning, but before your moisturizer. Ideally, apply the serum while your skin is still slightly damp from cleansing or on freshly washed skin that has been spritzed with a hydrating spray.  As with cleansing and moisturizing, don’t forget to include your neck and upper chest when applying the serum. You should allow the product to sink in for a few minutes before applying your moisturizer or makeup. An amount the size of a dime should be enough. Some women mistakenly think more is better, but your skin will only absorb as much product as it needs. Excess is just a waste of product. So you may ask why use a moisturizer along with a serum? Well, the moisturizer complements the serum by giving you extra nourishment on the outside of your skin, and protecting it from environmental damage while maintaining the moisture balance within the skin. IMG_8870 What about those of us with super sensitive skin? Shouldn’t we stay away from these types of products? We’ve all been made to fear oils and serums – especially those of us who break out easily – because of oil-free product-marketing that has been heavy in the media for decades now. We were lead to believe that it would clog the pores and cause greasiness & breakouts. With natural & organic plant oils, that couldn't be further from the truth! Not only are facial serums a cure for dry skin, but they’re also incredibly effective at treating a wide range of complexion issues, everything from hyperpigmentation to acne. If you have eczema or rosacea you may benefit greatly from a gentle facial serum, and you may want to top it off with a moisturizer to help strengthen and protect the external layer, as well. If you’re acne-prone, do not fear – the most wonderful thing about serums is that they penetrate quickly, which means they don’t have waxes and other heavy components to sit on top of the skin and clog pores. Finally, know that if one serum breaks you out in pimples or a rash, that doesn’t mean they all will. Keep trying until you find one that doesn’t, and remember that you don’t necessarily need to use it daily. Sometimes a bi-weekly application is more than enough to keep those deeper layers of skin hydrated and plump. xo Kimberley

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